What is Agar.io ?
Viruses split cells larger than them into many pieces (16 or less, depending on the mass) and smaller cells can hide underneath a virus for protection against larger cells. Viruses are normally randomly generated, but players can make new viruses by feeding a virus, i.e. ejecting a small fraction of a player's cell's mass into the virus a few times, causing the virus to split up and hence create another virus.
Players can split their cell into two, and one of the two evenly divided cells will be flung in the direction of the cursor (a maximum of 16 split cells). This can be used as a ranged attack to swallow other smaller cells, to escape an attack from another cell, or to move more quickly around the map.[8] Split cells eventually merge back into one cell. Aside from feeding viruses, players can eject (release) a small fraction of their mass to feed other cells, an action commonly recognized as an intention to team with another player. A player can also eject mass to trick enemies into coming closer to the player. Once an enemy cell is close enough, the player can split his/her cell to eat the baited enemy.
What You Can Learn from Agar.io ?
- The game is very public: Interesting gameplay and colorful graphics attracts people’s attention when walking by someone playing Agar.io. It’s super simple to get started and the game appeals to everyone. When we see people play in public spaces like a school or university, we would like to join and experience the same fun. We saw the same growth driver when we launched Fun Run.
- Ease for emotion: This is a competitive endless game, where the winner takes it all. When a bigger cell eats you after spending 15 minutes growing your own cell, it feels super frustrating. Strong emotions lead to increased sharing.
- Onboarding: It’s rare to see a game that requires 1 click to go straight into the gameplay. There is no tutorial or account creation, which we like very much. When you start the app, it’s pretty clear that all you have to do is type your name and hit play. You don’t want to go through a lot of steps. We encourage all app developers to A/B-test whether to onboard the player straight into the game or to do tutorial and sign-up first. The result will guarantee surprise you!
- Including secrets: The game has no instructions leading to natural questions like “How can I get the Doge?” or “How can I attack the big cells?” Secrets make friends talk and knowing the answer to these questions increases your Social Currency: we share what makes us seem smart. Letting players ask these questions to friends and spread the word is a brilliant move.
- App Size: The app size is important for growth. This might be intuitive for most, but yet we see too many apps not size optimized. Too big games can’t be downloaded over cellular networks, and in addition, you loose the market of low-end devices.
Suggestions for Further Growth :
• Capture screenshot of game: While playing we found ourselves wanting to easily capture the screen to prove how well we were doing. Unfortunately, it was tough to decide to jeopardize the game due to the milliseconds needed to take a screenshot. There should be a screen capture feature added to the game scene as we included in the dissection.
• Play with friends: Let players invite friends to the game and make it easier to match up and play together. We never experienced to be matched together in a game, which was something that would have made the multiplayer experience even better!
• Incentivize sharing: By sharing with friends, the player could unlock new features like skins or animations. I.e. you can either play 50 times to unlock a special skin or invite a friend. This could also be powerful in relation to giving the player a choice, as discussed in the dissections of Angry Birds 2 and Soda Saga.
• Share GIFs: Be able to share a GIF of your last 5 seconds. During these time players are usually in a highly competitive moment and they would like to share and show off to friends.
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